Carolyn Balch

Carolyn Balch is a graphic designer and art director based in Richmond, Virginia.

Email
@carolynbalch
@carolynsnotebook
Carolyn Balch

Carolyn Balch is a graphic designer and art director based in Richmond, Virginia.

Email
@carolynbalch
@carolynsnotebook

Redoux 

Packaging design for core collection of Redoux products.

Redoux is a line of sophisticated scents and vegan skincare for the modern nostalgic.

Branding
Packaging Design
Art Direction
As featured in Vogue, New York Times, and more. Candle 529 is a winner of the 2021 Architectural Digest Cleverest Design Award

Logo Design

Selection of logo designs created using a world-building approach to branding.


Logo design
Branding




Redoux X

Fueled by a synesthetic curiosity in reimagining scent in virtual form,   “Redoux X,”  was created as a thought experiment to theorize what a Redoux collaboration might look like with a variety of their favorite brands and tastemakers.

Each iteration was accompanied by a custom virtual scent inspired by the “collaborator”, unique packaging, and a soap colorway—all representative of the brand’s essence.

These were posted consistently for a month as a social campaign. Each post included an animated rotating box paired with audio, video, and mood imagery.

This was Redoux’s first step into the metaverse, as they continue to explore how to communicate scent, both virtually and visually.

Art Direction
Digital Design

Social Campaign
Led to collaboration with Are.na and 2022 Architectural Digest Cleverest Design Award



Redoux Resort and Spa

Redoux Resort & Spa is a conceptual exploration of the Redoux experience applied to a physical space. With thoughtful nods to the cultural impact of bathhouse culture, this space embodies qualities that quiet external noise, create moments of presence, and release internal tension within the mind and body.

The collection includes a pullover, three shirts, a cotton cap, and a tote bag.



Art Direction
Apparel Design
Digital Design





Redoux x Yowie

Room spray packaging label designed as an interactive crossword puzzle—the ideal balance of timeless, sophisticated, and playful—with nods to the personality and product assortment of YOWIE.  YOWIE is a design shop and studio based in Philadelphia, PA.

Packaging Design
Art Direction